Deprecated: str_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in /home2/skillhic/public_html/vacancies.php on line 391 Deprecated: str_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in /home2/skillhic/public_html/vacancies.php on line 391 Index Page Prior Record Next Record Position:  MARKETING ASSISTANT (FOOD PROCESSING COMPANY) Employer:  A MEDIUM SIZED FOOD PROCESSING COMPANY Ref No:  SGK-MA-11-2024 Industry:  MANUFACTURING Job Category:  SUPERVISORY Town:  NAIROBI Country:  KENYA Date Posted:  19/11/24 Deadline:  03/12/24 Requirements:  BACHELORS DEGREE IN MARKETING OR RELATED FIELD. PROFICIENCY IN DESIGN SOFTWARE SUCH AS ADOBE CREATIVE SUITE (ILLUSTRATOR, PHOTOSHOP, INDESIGN, ETC.) I.E GOOD SKILLS IN GRAPHIC DESIGN IS AN ADDED ADVANTAGE. STRONG DATA ANALYSIS AND REPORTING SKILLS TO MEASURE MARKETING EFFECTIVENESS AND INFORM STRATEGY ADJUSTMENTS (HENCE GOOD IN ANALYTICAL SKILLS). GOOD COMMUNICATION SKILLS. ABILITY TO WORK EFFECTIVELY WITH CREATIVE AGENCIES, ENSURING ALIGNMENT WITH BRAND STRATEGY AND DELIVERING IMPACTFUL CAMPAIGNS. GOOD UNDERSTANDING OF TRADITIONAL MARKETING PRINCIPLES, DIGITAL MARKETING TRENDS, IN FMCG INDUSTRY DYNAMICS. GOOD ORGANIZATIONAL SKILLS AND ATTENTION TO DETAILS. Experience:  AT LEAST 3 YEARS WORKING EXPERIENCE AS A MARKETING ASSISTANT IN A BUSY FMCG COMPANY. Salary:  KSHS. 50,000 - 80,000 PLUS COMPANY BENEFITS Additional Attributes:  MARKETING ASSISTANT MAIN ROLE IS DRIVING MARKETING INITIATIVES, ASSISTING IN THE EXECUTION OF MARKETING STRATEGIES, PERFORMING DATA ANALYSIS, AND ENHANCEMENT OF VISUAL PRESENCE THROUGH STRONG GRAPHIC DESIGN SKILLS. THE POSITION SUPPORTS THE ENTIRE MARKETING OPERATIONS AND ONE WILL WORK CLOSELY WITH A THIRD-PARTY CREATIVE AGENCY TO ENSURE EFFECTIVE AND CONSISTENT BRANDING, AS WELL AS DRIVE IMPACTFUL CAMPAIGNS BY PERFORMING THE FOLLOWING RESPONSIBILITIES:- MARKETING STRATEGY DEVELOPMENT & EXECUTION BY ASSISTING IN THE CREATION AND EXECUTION OF MARKETING STRATEGIES TO DRIVE BRAND AWARENESS AND SALES GROWTH AND DEVELOPING MARKETING PLANS AND STRATEGIES TAILORED TO KEY ACCOUNTS, OTHER ACCOUNTS AND B2B TO ENHANCE CUSTOMER ENGAGEMENT AND SATISFACTION. DATA ANALYSIS & REPORTING THROUGH CONDUCTING DATA ANALYSIS ON SALES PERFORMANCE, CONSUMER BEHAVIOUR, AND KEY ACCOUNT METRICS TO IDENTIFY TRENDS AND OPPORTUNITIES FOR GROWTH AS WELL AS MONITORING THE EFFECTIVENESS OF MARKETING INITIATIVES AND MAKE DATA-DRIVEN RECOMMENDATIONS FOR CONTINUOUS IMPROVEMENT. MARKET RESEARCH & COMPETITIVE ANALYSIS THROUGH PERFORMING RESEARCH ON MARKET TRENDS, CUSTOMER PREFERENCES, AND COMPETITOR STRATEGIES TO REFINE MARKETING PLANS AND IDENTIFY MARKET OPPORTUNITIES AS WELL AS STAYING UPDATED ON EMERGING INDUSTRY AND CONSUMER TRENDS THAT CAN INFLUENCE COMPANY MARKETING APPROACH. COLLABORATION WITH CREATIVE AGENCIES BY PARTICIPATING IN LIAISING WITH THE COMPANY AND THE THIRD-PARTY CREATIVE AGENCY, ENSURING EFFECTIVE COMMUNICATION AND TIMELY PROJECT DELIVERY AS WELL AS COORDINATING WITH THE AGENCY ON CAMPAIGNS, MARKETING ASSETS, AND CONTENT STRATEGIES TO MAINTAIN BRAND CONSISTENCY. GRAPHIC DESIGN & CONTENT CREATION BY PARTICIPATING IN THE DESIGN OF MARKETING MATERIALS, INCLUDING PROMOTIONAL ASSETS, DIGITAL AND PRINT ADVERTISEMENTS, PACKAGING VISUALS, AND SOCIAL MEDIA CONTENT AS WELL AS COLLABORATING ON VISUAL CONTENT THAT ALIGNS WITH COMPANY BRAND IDENTITY AND PRODUCT OFFERINGS, ENSURING HIGH-QUALITY, VISUALLY APPEALING DELIVERABLES. TRADITIONAL & DIGITAL MARKETING SUPPORT BY ASSISTING IN THE DEVELOPMENT AND MANAGE TRADITIONAL MARKETING CAMPAIGNS SUCH AS IN- STORE PROMOTIONS, PRODUCT LAUNCHES, AND TRADE MARKETING INITIATIVES AS WELL AS CONTRIBUTING TO THE EXECUTION AND MONITORING OF DIGITAL MARKETING CAMPAIGNS, INCLUDING EMAIL MARKETING, SOCIAL MEDIA, AND ONLINE ADVERTISING. EVENT MANAGEMENT THROUGH TRADE EXPOS & COMPANY EVENTS:- PLANNING, ORGANIZING, AND EXECUTING COMPANY PARTICIPATION IN TRADE EXPOS, COMPANY EVENTS, AND OTHER INDUSTRY-RELATED FUNCTIONS. EVENT STRATEGY & PLANNING:- DEVELOP STRATEGIES AND PLANS TO ENSURE A STRONG PRESENCE AND ALIGNMENT WITH COMPANY MARKETING OBJECTIVES. BOOTH & BRANDING COORDINATION:- OVERSEE THE DESIGN AND SETUP OF EVENT BOOTHS, DISPLAYS, AND BRANDED MATERIALS, ENSURING CONSISTENT BRAND REPRESENTATION AND VISUAL APPEAL. STAKEHOLDER ENGAGEMENT:- COORDINATE WITH INTERNAL TEAMS AND EXTERNAL PARTNERS, SUCH AS EVENT ORGANIZERS, VENDORS, AND CONTRACTORS, TO ENSURE SMOOTH EXECUTION AND MAXIMIZE EVENT IMPACT. PROMOTIONAL ACTIVITIES:- PLAN AND EXECUTE ON-SITE PROMOTIONAL ACTIVITIES, INCLUDING PRODUCT DEMONSTRATIONS, CUSTOMER ENGAGEMENT STRATEGIES, AND SAMPLING. POST-EVENT ANALYSIS:- GATHER FEEDBACK, EVALUATE EVENT OUTCOMES, AND COMPILE REPORTS WITH ACTIONABLE INSIGHTS TO OPTIMIZE FUTURE EVENTS AND ENHANCE ROI. SGK reserves the right to shortlist: To apply for an advertised position, send your CV to recruit@skillsgeographic.com. If your CV is already in the SGK databank, DO NOT APPLY.